Putting a Face on Big Data

Big Data is one of those industry buzz words that a lot of people talk about but what does it really mean?? Big Data is in everything we do including data collected about our buying habits, our online profiles and what we search for or where we've been. Many companies use this information to customize coupons, websites and other things tailored to our buying habits but what does this data mean to us? What do we look like when we put a face to big data?

There is an effort currently underway called the Human Face of Big Data and it is a project that has been sponsored by EMC and others to help collect information about people to better understand how we live and how what we do compares to each other.

The study will collect information from participants about all sorts of information such as how you wake up, how long your commute is, your sleeping patterns, your likes, your family and much more. With this information you can see how your day to day life compares to others or maybe even find someone else in the world who is exactly like you! That's the Face of Big Data.

How do you participate? Go to Human Face of Big Data and download the smartphone app. On October 2^nd you will can answer the questions in the human survey and be part of a global study on humans and help put a face on Big Data!